I wasn't the only one on this team. Far from it. But what I learned about process only made it easier to see that without structure, basics, discipline, and leadership, sales teams fail and turn over constantly.
As leaders and sales managers, we spend an awful lot of time making sure the phones ring, the ads are spot on, website prices are lower than everyone else’s, and UPs continue to walk through the door.
While advertising/marketing is the first mechanism for the sales process, it's only one of many. Your sales basics in the sales and internet departments have as big an impact as all your promotion combined. Unfortunately, they are often the most overlooked.
If salespeople aren’t following basic sales process, either the process isn’t complete or clear, or they’re short-cutting and managers continue to tolerate it.
Let's start with salesperson basics, known to many as the steps to the sale. Here's an example of one.
Not your exact steps? Chances are they might not be the same as those of other managers, salespeople, or the internet department either. Address the following:
Start with these basic steps, and make them part of your monthly game plan. It’s a powerful reminder that sales basics and inspection processes never go out of style, and are the least expensive, most powerful way to achieve results.
This article was written for & published by Auto Success