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Rethinking the Showroom Generation Gap

8/31/2015

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by Scott Bergerson

This article was originally written for & published by F&I and Showroom  [PDF VERSION]

It happens in virtually every dealership: There’s a war between veteran salespeople who were brought up with four-squares, sales boards, production-based commissions and tenacious closing skills — a.k.a. old car dawgs — and the iPhone 6-wearing, social media-following, email-quoting, unaggressive new-age techies.

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    Author

    Scott Bergeron is a former dealership executive and the founder and principal of Daily Gameplan, a sales team performance company.

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  • HOME
  • Products
    • Auto (and related) Business Planner
    • B2C Business Planner
    • Sales Manager's Business Planner
    • Leatherette Binder
  • RESOURCE LIBRARY
    • Start-up Tips - Owners GMs
    • Start-up Tips - Managers
    • Start-up Tips - Salespeople
    • Features and Benefits
    • Detailed Product Descriptions
    • Sales Tips from the Pros
    • Ten Habits of High Producing Sales Teams
    • Countering Common Objections
    • Loan Payoff Phone Directory
    • Case Study
  • Testimonials
  • FAQs
  • GET STARTED
  • About Us
  • Blog
  • Quote Rotator Test
  • Order
    • Free Team Trial >
      • FTT Confirmation
  • Binder for Testimonial Offer