Rethinking the Showroom Generation Gap

by Scott Bergerson
This article was originally written for & published by F&I and Showroom  [PDF VERSION]

---

It happens in virtually every dealership: There’s a war between veteran salespeople who were brought up with four-squares, sales boards, production-based commissions and tenacious closing skills — a.k.a. old car dawgs — and the iPhone 6-wearing, social media-following, email-quoting, unaggressive new-age techies.

Read More