Making Technology Work

by Scott Bergeron
Originally published in
Used Car Dealer Magazine
(Making Technology Work)
November 2016 [PDF VERSION]

Even the most advanced tech tools won’t get results if dealers don’t address the humans using them.

The auto industry has fallen hard for new and shiny technology marketed as a way to achieve better sales team tracking and performance, leading in turn to higher revenues.

Or that's the theory, anyway.

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