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Making Technology Work

11/8/2016

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Picture
by Scott Bergeron
Originally published in
Used Car Dealer Magazine
(Making Technology Work)
November 2016 [PDF VERSION]

Even the most advanced tech tools won’t get results if dealers don’t address the humans using them.

The auto industry has fallen hard for new and shiny technology marketed as a way to achieve better sales team tracking and performance, leading in turn to higher revenues.

Or that's the theory, anyway.


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    Author

    Scott Bergeron is a former dealership executive and the founder and principal of Daily Gameplan, a sales team performance company.

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  • HOME
  • Products
    • Auto (and related) Business Planner
    • B2C Business Planner
    • Sales Manager's Business Planner
    • Leatherette Binder
  • RESOURCE LIBRARY
    • Start-up Tips - Owners GMs
    • Start-up Tips - Managers
    • Start-up Tips - Salespeople
    • Features and Benefits
    • Detailed Product Descriptions
    • Sales Tips from the Pros
    • Ten Habits of High Producing Sales Teams
    • Countering Common Objections
    • Loan Payoff Phone Directory
    • Case Study
  • Testimonials
  • FAQs
  • GET STARTED
  • About Us
  • Blog
  • Quote Rotator Test
  • Order
    • Free Team Trial >
      • FTT Confirmation
  • Binder for Testimonial Offer