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Sales Basics that never go out of style

9/30/2015

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by Scott Bergeron
This article was written for & published by Auto Success
[PDF VERSION]
I was fortunate enough to work in a top-100 new car dealership from the very first day of green-pea training.  I was a salesperson, sales manager, team leader, desk man, and department head. Whatever you wanted to call me this month, I didn't care. But I did care, and care deeply, about two objectives—hitting forecast, and building a team that could do it every month.

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Multitasking managers cost deals, increase turnover

9/14/2015

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by Scott Bergeron
This article was written for & published by Auto Success   [PDF VERSION]

Sales managers pride themselves on their superhuman abilities to multitask and "keep the wheels of America turning." 

While they may be doing 10 tasks at once, chances are good they're probably doing them half-assed (I'll include myself here as well).


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    Scott Bergeron is a former dealership executive and the founder and principal of Daily Gameplan, a sales team performance company.

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