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Sex appeal still sells, but not in the way you’d think

8/3/2017

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Published in NIADA State Magazines, July 2017 (UTAH LINK; PDF VERSION)
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Sex appeal has taken on a whole new meaning in dealerships, with female consumers dictating a new definition of what constitutes sexy.  In part this is because we are now, whether or not you want to admit it, living in a female decision-maker world, especially in the car business.  So, the sex being appealed to is increasingly women—turning the stereotypical female sex symbol paradigm on its ear. 


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    Scott Bergeron is a former dealership executive and the founder and principal of Daily Gameplan, a sales team performance company.

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  • HOME
  • Products
    • Auto (and related) Business Planner
    • B2C Business Planner
    • Sales Manager's Business Planner
    • Leatherette Binder
  • RESOURCE LIBRARY
    • Start-up Tips - Owners GMs
    • Start-up Tips - Managers
    • Start-up Tips - Salespeople
    • Features and Benefits
    • Detailed Product Descriptions
    • Sales Tips from the Pros
    • Ten Habits of High Producing Sales Teams
    • Countering Common Objections
    • Loan Payoff Phone Directory
    • Case Study
  • Testimonials
  • FAQs
  • GET STARTED
  • About Us
  • Blog
  • Quote Rotator Test
  • Order
    • Free Team Trial >
      • FTT Confirmation
  • Binder for Testimonial Offer