Sex appeal still sells, but not in the way you’d think

Published in NIADA State Magazines, July 2017 (UTAH LINK; PDF VERSION)

Sex appeal has taken on a whole new meaning in dealerships, with female consumers dictating a new definition of what constitutes sexy.  In part this is because we are now, whether or not you want to admit it, living in a female decision-maker world, especially in the car business.  So, the sex being appealed to is increasingly women—turning the stereotypical female sex symbol paradigm on its ear. 

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