Presidential election provides insights to more effective car selling

by Scott Bergeron
Adapted from an article published in multiple NIADA State Magazines, January-February 2017 Issues

Technology Alone Isn't the Holy Grail
Donald Trump’s election proves that state-of-the-art technology, by itself, doesn’t provide all the correct answers. Based on the vote totals, the highly sophisticated, technology-driven polls missed the mark. In that same vein, relying on technology alone to sell cars isn’t the holy grail that some make it out to be.

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