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Presidential election provides insights to more effective car selling

2/13/2017

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by Scott Bergeron
Adapted from an article published in multiple NIADA State Magazines, January-February 2017 Issues

Technology Alone Isn't the Holy Grail
Donald Trump’s election proves that state-of-the-art technology, by itself, doesn’t provide all the correct answers. Based on the vote totals, the highly sophisticated, technology-driven polls missed the mark. In that same vein, relying on technology alone to sell cars isn’t the holy grail that some make it out to be.

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    Scott Bergeron is a former dealership executive and the founder and principal of Daily Gameplan, a sales team performance company.

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  • HOME
  • Products
    • Auto (and related) Business Planner
    • B2C Business Planner
    • Sales Manager's Business Planner
    • Leatherette Binder
  • RESOURCE LIBRARY
    • Start-up Tips - Owners GMs
    • Start-up Tips - Managers
    • Start-up Tips - Salespeople
    • Features and Benefits
    • Detailed Product Descriptions
    • Sales Tips from the Pros
    • Ten Habits of High Producing Sales Teams
    • Countering Common Objections
    • Loan Payoff Phone Directory
    • Case Study
  • Testimonials
  • FAQs
  • GET STARTED
  • About Us
  • Blog
  • Quote Rotator Test
  • Order
    • Free Team Trial >
      • FTT Confirmation
  • Binder for Testimonial Offer