By Scott Bergeron Adapted from article published in multiple state issues of NIADA,
[UTAH 05-2017] [PDF VERSION]
The term showroom control has been around for years, and it exists for good reason. If you take a busy Saturday when deals are happening left and right, it’s easy to lose control and start making exceptions, and as a result, mistakes.
Scott Bergeron is a former dealership executive and the founder and principal of Daily Gameplan, a sales team performance company.