By Scott Bergeron Adapted from article published in multiple state issues of NIADA, [UTAH 05-2017] [PDF VERSION] The term showroom control has been around for years, and it exists for good reason. If you take a busy Saturday when deals are happening left and right, it’s easy to lose control and start making exceptions, and as a result, mistakes.
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AuthorScott Bergeron is a former dealership executive and the founder and principal of Daily Gameplan, a sales team performance company. Archives
August 2017
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