Managers are the driving force behind the sales engine. It is their passion, motivation, and attention to detail that keep the deals flowing and their teams rocking.
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In order to get the most out of your sales engine, you need all cylinders - salespeople, managers, CRM, traffic, and every other component - firing in unison. This month, focus on your most important cylinder: your salespeople. Use the questions below to determine how well your dealership manages its salespeople. Be as honest and impartial as you can.
When an internet lead comes in, chances are that your new prospect has already emailed competing dealerships. How can you differentiate yourself from the pack?
You can't improve what you can't measure. As a salesperson, it's vital that you keep accurate records of all necessary stats - UPs, demos, T.O.s, write-ups, sales, gross, closing ratio, etc. Having good information will help you determine what you're doing well; but more importantly, it will highlight areas where you can improve. So if you're talking to 50 people in a month, but only demo 6, you know that you need more work on your demo skills.
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