It started in 1989.
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Scott Bergeron, Founder and President at Daily Gameplan, started off his automotive career on the sales floor of a top 100 dealership. He notes, "I was extremely lucky. The dealership I worked with had an intense focus on process and were very strict about shortcutting sales steps. I had a great support system with the trainers and managers. But a lot of the time managers were always so busy with the day to day operations that salespeople pretty much had to sink or swim. By the time I got to management, I would watch salespeople have a great month, then fall on their face the next. The worst part of my job was handing a salesperson a paycheck that I knew wouldn't pay his bills. Watching the ups and downs of salespeople was a way of life, or at least that's what I was told. I thought there had to be a better way.”
He adds, "Every time I was in a sales meeting, I'd hear the same thing from the managers and owners. 'You guys need a game plan if you're going to succeed.' And it’s true. If salespeople are going to put in all the hours, they should make all the money. Daily Gameplan is designed to do just that. Give a salesperson a plan to make all the money, all the time.” In 1998, he started selling Daily Gameplan business planners, designed to help teams stay more organized, focused, and motivated. Set goals, track progress, and go about business with a clear plan to follow, each and every day. |
Scott Bergeron is a firm believer in keeping it simple and not reinventing the wheel. He also believes that you don’t need to spend a fortune to make an impact. All of his solutions are designed to be affordable and have a measurable return on investment. |
